KOSÉ

Your Lifelong Beauty Partner
Embracing each other, we color our lives with beautiful moments as a lifelong beauty partner to people around the world. We aim to achieve consistent growth and increase corporate value through our activities.

The KOSÉ Group will reach its 80th anniversary in 2026. Based on our purpose: Create a culture and values embodying a distinctive beauty through a sophisticated fusion of sensuousness and intelligence and our corporate message: Creating Beauty in a Sustainable World, the medium to long-term vision called Vision for Lifelong Beauty Partner-Milestone2030 was established in 2024. We will evolve into a lifelong partner, close to the people and the earth, bringing color and brilliance.

KOSÉ was established in 1946 with the mission of creating cosmetics that inspire hopes and dreams and build a brighter world. Since then, we have retained this focus on cosmetics as we pursue the essence of beauty. Our goal is to pursue “beauty for everyone.” Through our businesses, we will contribute to societies where people, excluding no one, can lead fulfilling lives filled with happiness and confidence.

To accomplish this goal, we have established Our Vision for becoming “Your Lifelong Beauty Partner.” Based on the guideline of “embracing each other, we color our lives with beautiful moments,” we will continue to broadly view our customers worldwide from the perspectives of global, gender and generation, and deliver products and services that meet diverse needs through our attractive brand portfolio. As we remain a partner for our customers through every stage of their lives from the moment of birth, we will sincerely meet their expectations and enable people to achieve a form of radiance that reflects the unique characteristics of each individual.

Based on our resolute belief in the power of beauty, we will continue to use mutually beneficial relationships with all stakeholders to constantly challenge new possibilities in the cosmetics and beauty care categories. All of our operations will reflect our commitment to serving people and to global environmental sustainability.

Kazutoshi Kobayashi, President & CEOKOSÉ Corporation