Beauty for everyone is our priority.
Your age, gender, nationality, race,
skin color and values,
each individual’s background,
form the wellspring for our value creation,
to build a global company for the new society,
aligned with customers now and in the future.
Adaptability is the force we need.
Adaptable ingenuity ensures
ongoing value creation that puts your
beauty first.
Our approach is based on three concepts,
to ensure a personalized selection
in our products, services, and
communication.
Our Three Concepts of Adaptability
Based on the three concepts in our approach,
we have established eight initiatives,
which we call Adaptability∞ (Adaptability Eight).
We incorporate Adaptability∞ in all our value creation.
Excluding no one
Unfettered by gender
Blending diverse cultures
Respectful expression
Adapted to all skin and hair types
Harmonizing with personal beliefs
User-friendly and simple
Transcending age constraints
Throughout our history, our customers have been at the center of everything we create.
Treasuring your unique beauty is what we do.
We provide beauty centered on human relationships through our consultations and other services,
and adaptability underpins the development of every one of our products.
We cherish the individuality of each customer who comes to us,
providing value tailored to what makes you unique.
Physical
Mind
Social Attributes
Social Attributes
Mind
Physical
Making ideal a reality through co-creation with customers
more
Social Attributes
Raising awareness to eliminate violence against women
more
Physical
Mind
Gender-neutral make-up for everyone
more
Social Attributes
Physical
Convenient, environmentally-friendly packaging
more
Physical
Skin care suitable for any age
more
Mind
Social Attributes
Beautiful hair, a beautiful future
more
Physical
Mind
Skincare for all
more
Mind
Social Attributes
A compact case made with eco-conscious materials
more
Physical
Addressing hair concerns to achieve the ideal look
more
Physical
Mind
Sustainable skincare for a more beautiful future
more
Physical
Supporting various skin types through a wealth of science and technology
more
Mind
Social Attributes
When you become beautiful, the earth becomes beautiful
more
Physical
Ease of use for all
more
Physical
Mind
Social Attributes
True beauty for all
more
Physical
Personalized care for your skin and hair
more
Mind
Social Attributes
Break the mold with your own style
more
Physical
Mind
Beauty beyond gender
more
Physical
Social Attributes
Beauty is your power. Let it bloom, like a flower.
more
Social Attributes
A new way of working that links customers with the brand
more
Physical
Forty shades of foundation to enhance your unique beauty
more
We create value tailored to you, just the way you are.
〈Key components〉
・Gender
・Age
・Skin and Hair Types
・Abilities
etc.
We create value based on diverse ideas and beliefs, for a tailored selection.
〈Key components〉
・Ideas
・Beliefs
・Value
・Gender
etc.
We create value from social and global perspectives, for ubiquitous access.
〈Key components〉
・Race
・Culture
・Language
・Country and Region
・Economy
etc.
Physical
Mind
Social Attributes
One of Japan’s leading high-prestige brands, we get to know each individual as we continue our mission of moving forward with distinction and realizing true beauty for all.
Physical
Part of the prestige brand Infinity, Couture provides personalized treatments through products that adapt to your body’s unique needs. By treasuring the qualities you were born with, Couture helps you achieve your ideal skin and hair.
Mind
Social Attributes
Since it first began in 1985, SEKKISEI has made products from the blessings of nature, including water and plants. Based on this approach, SEKKISEI has united with its customers to show gratitude to the Earth and give back to the environment through activities such as planting corals and supporting the switchover to electricity from renewable sources in snowy regions.
Mind
Social Attributes
Delivering its message of beauty from Tokyo to the world, ADDICTION is a universal, gender-free and ageless brand for those in pursuit of their own style.
Physical
KOSÉ Cosmeport provides a wide range of users with quality they can trust through universal design and an approach based on a core message of “more kindhearted beauty”.
Physical
Mind
Long dedicated to researching women’s beauty, KOSÉ Cosmeport launched the Magnifique brand for men in September 2020. This brand is committed to maintaining the same high product quality standards while embracing a genderless concept that transcends preconceived notions of what products “for men” and “for women” should be.
Physical
Social Attributes
Every November, our INFINITY high-prestige brand releases a limited-edition Royal Flower Collection through which we work with the One of Love project to help improve the lives of rose farm workers in Ethiopia.
Social Attributes
Launched in 2021, our DECORTÉ Personal Beauty Concierge online counseling service
makes it possible to receive counseling anytime, anywhere. This not only improves accessibility for customers, but also enables Beauty Consultants to continue working in ways that suit their lifestyle or life circumstances.
Physical
Zen Wear Fluid liquid foundation was developed for our global high-prestige brand DECORTÉ by analyzing the skin data of 700 people from diverse backgrounds to understand the different skin characteristics—tone, texture and troubles—of people all over the world. The brand’s original color system features 40 different shades to compliment everyone’s unique skin tone.
(Eighteen shades have been released in advance in Japan)
Physical
DECORTÉ is one of Japan’s most iconic high-prestige brands and designed its Liposome Advanced Repair Serum with various skin types in mind, offering functions that meet the needs of a wide range of users.
Physical
Mind
SEKKISEI CLEAR WELLNESS is an eco-friendly, sustainable brand that helps users achieve clear skin by incorporating the blessings of nature, as nurtured by the Earth's water.
In particular, the Free Type products feature a low-irritant formula suitable for sensitive skin. These items combine formulations designed to be gentle on the skin with environmentally-friendly packaging.
Physical
STEPHEN KNOLL NEW YORK’s Color Couture Shampoo & Treatment features formulation technology that prevents fading of hair color, enabling users to keep their freshly-dyed look through intensive haircare focused on the seven days immediately after coloring.
Social Attributes
Mind
The makeup artist brand ADDICTION has adopted recycled materials for the creation of its compact cases. *
By making the most of the unique character of these recycled materials, each item we make is a special one-of-a-kind creation.
*: Implemented with limited-edition 2022 summer collection
Physical
Mind
SEKKISEI proudly holds the mantle of a brand for everyone, regardless of gender or age. Its message encapsulates both the beautiful, clear skin that users can achieve with its products and the fact that these items are born from the blessings of nature.
Social Attributes
Mind
KOSÉ Cosmeport's hair care brand BIOLISS, through the BIOLISS Peaceful Green Project, has signed a UNESCO Biosphere Reserve agreement with Minami-Alps City in Yamanashi Prefecture, Japan.
A portion of the brand’s profits is donated to efforts promoting environmental conservation, such as tree planting activities in collaboration with Minami-Alps City.
Physical
KOSÉ Cosmeport’s CERAMIAID was born from a desire to support people struggling with dry skin. With a gentle feel on the skin, it can be used on people of all ages, including babies, with peace of mind.
Social Attributes
Physical
KOSÉ Cosmeport’s CLEAR TURN Keana Komachi Peel Off Face Masks are packaged in pouches specially-designed to reduce waste, complete with sealing caps.
This packaging makes it easy to use all of the product within without wasting a drop, combining ease of use with environmental friendliness.
Physical
Mind
Nuance Matte Creator from KOSÉ’s makeup brand Visée has been a trend setter among younger generations. Through its gender-neutral approach to Visée’s original “eye-framing” makeup, it enables more people than ever to achieve elegant, mature, glamorous looks.
Social Attributes
As one of Japan’s most iconic high-prestige brands, DECORTÉ launched its Purple Ribbon Project to raise awareness of issues faced by women. We aim to create a world in which all women can lead enriching lives free from violence.
Social Attributes
Mind
Physical
MAIHADA is a skincare brand from KOSÉ PROVISION CO., LTD. that nurtures the power of self-moisturizing. We have built up a fan community where we can talk about and create beauty together.
Through this direct dialogue with our customers, we create items that make ideas that would be “nice-to-have” a reality.