Together with the Community
The KOSÉ Group’s mission is to continuously inspire people with their dreams and hopes through beauty.
As a “beauty creation company,” our corporate message of "Creating Beauty in a Sustainable World" expresses our strong determination to sharing wisdom related to "beauty" for the benefit of people, society and the global environment.
Since our founding, we have been conducting business activities with all stakeholders with an emphasis on the spirit of “coexistence and co-prosperity.”
We believe that by building mutually enhancing relationships and collaborating with all of our partners, we will be able to solve social issues.
One of the themes of the KOSÉ Sustainability Plan, "Support for a Beautiful, Healthy, and Happy Life," is focusing on people's wellbeing. We are working to contribute to local communities by providing support that leads to better lives through beauty courses, skincare awareness activities, and various activities aimed at revitalizing the community.
This initiative is based on the KOSÉ Group's action guidelines, and is supervised and approved by the Sustainability Committee, in which the Board of Directors participates, and progress is managed by the Sustainability Promotion Committee.
Basic Policy on Social Contribution Activities
Based on our Corporate Philosophy, the KOSÉ Group aims to resolve social issues through beauty and contribute to the development of a sustainable society as a responsible corporate citizen by coexisting and co-prospering with the people who make up our society.
Key Initiatives
With regard to social contribution activities, we will promote them by establishing five key initiatives that leverage our strengths.
Next Generation Awareness | For the next generation who will lead the future, we carry out activities to raise awareness for developing healthy skin to improve quality of life (QOL), support growth through experiential learning to develop rich sensitivity, and support self-realization. | |
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Community | Together with each stakeholder, we will support interactions between local residents, so that each individual can lead their own life and revitalize the entire community. | |
Wellness | We promote activities aimed at providing support and assistance through skincare and make-up seminars and activities to raise awareness in order to realize healthier and better lifestyle both mentally and physically. | |
Environmental Conservation | To make the earth a place where we can live with peace of mind, we aim to protect the natural environment and coexist with the local community, and we carry out environmental conservation activities focusing on our business areas. | |
Disaster Assistance | In cooperation with the national and local governments, we provide monetary and material support to disaster-stricken areas in order to help with recovery and reconstruction efforts. |
Examples of Main Activities
“Skincare classes for school children” for a wide range of grades
For children whose skin barrier function has not yet matured, proper skin care will prevent skin problems caused by dryness and improve their QOL by leading to healthy skin.
Therefore, in 2022 and 2023, in collaboration with a medical team specializing in pediatric allergy, we held "Skin Care Classes for School Children" at five facilities for school children (mainly in Nagareyama City, Chiba Prefecture) operated by an NPO organization “green,” providing 126 primary school students from 1st to 6th grade with an opportunity to "know and practice" skin care by taking an interest in their own skin.
“UV Protection Course” for high school students who play sports
In everyday life, UV rays affect not only the skin but also sports performance. With the hope of encouraging high school students to lead healthy lives, we held an “UV Protection Course” for 160 students at Maehara High School in Okinawa Prefecture, which is committed to sports education, in order to educate them on the importance of UV protection and the proper use of sunscreen. The course was reported by local TV stations and newspapers in Okinawa, which led to the awareness of various stakeholders, including students of the same generation, their parents and guardians, and instructors.
Activities
Choose a Category
Next Generation Awareness
Community
Wellness
Environmental Conservation
“KidZania Tokyo”, a vocational and social experience facility for children that fosters a rich sense of sensitivity
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Efforts to develop healthy skin with the aim of making skincare a habit from early childhood
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Awareness campaign to protect the skin of junior/senior high school students from UV rays
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Make-up and grooming seminars to support job hunting
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Providing children with learning opportunities and experiences that foster their intelligence and sensitivity
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Support for students’ company visit
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Support activities for single-parent households
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Support activities for local sporting events
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Other support activities aimed at revitalization of local communities
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Support activities for people in need of social assistance.
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Support for initiatives that lead to health awareness
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Makeup seminars and support activities to promote sports
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Activities to protect forests
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Activities to protect water environment
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Cleanup activities
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Disaster Assistance
The KOSÉ Group provides support in accordance with the situation to help people who have suffered damage due to large-scale disasters.
Efforts towards Sports Development
Please see the following pages:
Efforts towards sports developmentGiving support in the creation of the “The Big Investigation! The Power of Makeup” comic
We have been supporting Kodansha BC Ltd. in the creation of their “Field Trip Comic” series.The comic series was created in hope of teaching the children that carry the future on their shoulders the role make-up plays and the importance of having a healthy skin. These are distributed across the entire country’s elementary schools and public libraries. E-book is available here.
* We are also offering copies to anyone who’d like one. If you are interested, please feel free to send us an inquiry.
(Public relations office: pr@kose.co.jp)“The Big Investigation! The Power of Make-up”
Contribution to the development of cosmetology
The KOSÉ Cosmetology Research Foundation was established in 1990 by Kozaburo Kobayashi, the founder of KOSÉ. The foundation has continued its activities with the aim of contributing to the realization of beautiful and affluent lives by providing financial support for research projects related to cosmetology, thereby helping to improve people’s health and beauty. Currently, the Foundation offers four grant programs for researchers nationwide who are ambitiously engaged in cosmetology research: “The Cosmetology Research Grant”, “Research Grant for Specific Subject”, “The International Exchange Grant”, and “The Academic Meeting Support Grant”, as well as “The KOSÉ Cosmetology Encouragement Award”, an award program designed to encourage the publication of academic papers and promote the return of research results to society. KOSÉ has continuously supported the activities of the foundation since its establishment.
*In June 2022, Kazutoshi Kobayashi (President & CEO of KOSE Corporation) was appointed as the 4th Chairman of the Foundation.
*In November 2019, the company name was changed from Cosmetology Research Foundation to KOSÉ Cosmetology Research Foundation.
*The Foundation has been certified by the Cabinet Office as a public interest, and was transferred to the public interest incorporated foundation in October 2011.
Foundation’s business and business results(JP)The 34th Award and Presentation Ceremony Cosmetology Research Grant Awardees
Beauty school developing future specialists
In 1968, Kozaburo Kobayashi, the founder of KOSÉ Corporation, founded KOSÉ Beauty College in Kita-ward, Tokyo based on his belief that nurturing beauty experts is also an important business. He assumed the first principal of the College. Ever since the foundation the College has produced many talented resources in the beauty field for nearly half a century. The name was renewed as Tokyo Hair Make-Up Technical School in 1997, then as KOSÉ Beauty Academy in 2016.
Guided by the principle of placing importance on human development, we created the hair design course for aspiring hairdressers, hair and make-up artists, and bridal stylists, and the beauty design course for aspiring beauty advisors, eyelash technicians and nail artists. Through our curriculum that enables students to obtain national certification as a beautician, we are working to develop human resources who can play an active role as professional beauty experts.
Hair Designer Course
Beauty Designer Course
Next Generation Awareness“KidZania Tokyo”, a vocational and social experience facility for children that fosters a rich sense of sensitivity
Based on the concept of “more freedom to be beautiful,” the facility offers job experiences that nurture children's rich sensibilities by exposing them to various values related to “beauty” while feeling the joy and excitement of cosmetics and beauty that brighten their hearts.
Next Generation AwarenessEfforts to develop healthy skin with the aim of making skincare a habit from early childhood
Conducted a demonstration experiment, “First time skincare, continued support,” at preschool and daycare facilities, aiming to make skin care a habit for preschool children, and conducted educational campaigns to convey the importance of proper skin care to maintain healthy skin.
Next Generation AwarenessAwareness campaign to protect the skin of junior/senior high school students from UV rays
Under the theme of “Protect your skin from UV rays” we offer courses on UV protection to help junior and senior high school students who spend a lot of time outdoors, including club activities, to help them learn the necessity of UV protection and how to apply sunscreen correctly to minimize skin problems in the future.
Next Generation AwarenessMake-up and grooming seminars to support job hunting
Activities to support self-realization through “Job Hunting Makeup Seminars” that convey the importance of first impressions, makeup appropriate for business manners, and tips for personal grooming to students preparing for job hunting regardless of gender.
Next Generation AwarenessProviding children with learning opportunities and experiences that foster their intelligence and sensitivity
While valuing children’s curiosity and free thinking, we conduct activities to support children’s growth through a variety of experiences, such as “Monozukuri (Craftsmanship) Experience” which fosters imaginative sensitivity in children, and “Skincare Class” which nurtures healthy skin and improves their QOL.
Next Generation AwarenessSupport for students’ company visit
In order to support the future of junior and senior high school students by providing them with a place to think about their future career paths and occupations, we provide support to students a variety of ways, including accepting company visits, engaging in online dialogues and questions, and visiting schools to give lectures.
CommunitySupport activities for single-parent households
In cooperation with local governments and organizations, we hold “Make-up seminars useful for work” to support single-parent households in finding employment, and conduct support activities by introducing the “Omoiyari (gentle caring) Method,” KOSÉ’s unique skin care technique that has a positive effect on the mind.
CommunitySupport activities for local sporting events
Sponsorship of local sporting events that promote the health of participants, revitalize communities through human traffic, and create opportunities for people to communicate with each other.
CommunityOther support activities aimed at revitalization of local communities
Given the importance of revitalizing local communities in solving social issues such as the declining birthrate and aging population, we provide our own facilities necessary for holding local events and hold make-up seminars to create opportunities for communication.
WellnessSupport activities for people in need of social assistance.
For those who are experiencing difficulties in their daily lives due to various circumstances, we hold “Makeup Seminars” to support social participation through the emotionally positive power of cosmetics and beauty, and also provide samples to create opportunities to go out.
WellnessSupport for initiatives that lead to health awareness
For healthcare professionals involved in people’s health, we provide a wide range of support activities, such as providing makeup know-how for patient support, holding makeup seminars at health awareness events, and sharing techniques and knowledge for various health-related studies and research.
WellnessMakeup seminars and support activities to promote sports
“Makeup Seminars” for athletes competing in various sports, including artistic and field sports, to help them express themselves, and “Skin Care Seminars” for healthy skin.
Environmental ConservationActivities to protect forests
Donations are provided with the aim of contributing to environmental preservation to protect the rich nature and many flora and fauna in the “Totoro Forest” scattered in and around the Sayama Hills (Tokyo/Saitama) near our Sayama Plant where cosmetics are manufactured.
Environmental ConservationActivities to protect water environment
In order to protect the water that enriches our lives, we conduct a nationwide water environment survey sponsored by the National Water Environment Map Executive Committee. We collect water from rivers near our plants in Sayama, Gunma, and other areas, and cooperate in environmental conservation activities.
Environmental ConservationCleanup activities
As part of efforts to create a better community, volunteer employees regularly conduct cleanup activities to protect the living environment around the business sites.