KOSÉ

History of Sustainability Efforts

• History of social and environmental contribution activities

  Established a sales system to maximize the mutual benefits with business partners to provide the best possible products to customers.
  (1946-)

  Kozaburo Kobayashi, the founder of KOSÉ, received an award for his efforts to promote higher quality cosmetic products to the market and to improve citizen health and hygiene.
  (1973)

  The 1st. Beauty Staff Contest of KOSÉ Beauty Staffs all over Japan for the purpose of improving their services quality and makeup techniques.
  (1975)

  Started QC activities to improve quality and productivity.
  (1977)

  The Manufacturing Department received a Deming Enterprise Prize as the first organization in the cosmetic industry.
  (1980)

• History of products

  Launched COLONE, KOSÉ’s first foundation product
  (1953)

  

  Launched LA BONNE, KOSÉ’s first premium cosmetic product line
  (1957) [still on the market]

  

  Launched FIT ON, The industry-first powder foundation
  (1976)

  

  Launched SEKKISEI, lotion containing Japanese & Chinese herbal extracts
  (1985)

  

• History of social and environmental contribution activities

  Established Cosmetology Research Foundation for the progress of Cosmetology (cosmetic studies).
  (1990)

  Announced a corporate message “Wisdom and Beauty for People and the Earth” in conjunction with an introduction of Corporate Identity.
  (1991)

  Established a purpose-built subsidiary ADVANCE Co., Ltd. for employing persons with disabilities.
  (1992)

  Organized the Earth Environment Committee to promote social & environmental contribution activities as an enterprise.
  (1997)

• History of products

  Launched WHITENING CREAM XX: whitening cream containing kojic acid
  (1990)

  

  Launched COSME DECORTÉ: lotion containing multilayer liposome
  (1992)

  

  Launched a makeup product line VISÉE
  (1994)

  

• History of social and environmental contribution activities

  Gunma Factory acquired ISO 14001 certification.
  (2000)

  The 1st. Edition of “Environmental Report”.
  (2000)

  Became an official partner of Japan Skating Federation to promote sports.
  (2006)

  Launched Sekkisei “SAVE the BLUE” Project.
  (2009)

• History of products

  Launched MOISTURE SKIN REPAIR: moisturizing beauty serum containing Rice Power Extract No.11
  (2004)

  

  Launched ASTALUTION: beauty serum containing a high concentration of astaxanthin
  (2005)

  

  Launched NATURE & CO: a natural skincare line
  (2009)

  

• History of social and environmental contribution activities

  Support for recovery and restoration of the areas affected by the Great East Japan Earthquake.
  (2011-)

  Global deployment of Sekkisei “SAVE the BLUE” Project.
  (2012)

  Participated in the “Fukushima Sakura Project”.
  (2013)

  Organized CSR Committee.
  (2013)

  Established a KOSÉ endowed course at Keio University School of Medicine.
  (2013)

  Announced our policy for eliminating animal testing in the development of cosmetic products.
  (2014)

  Opened English and Chinese CSR websites.
  (2016)

  Published “KOSÉ REPORT”, an integrated report of CSR and Company Overview.
  (2016)

  Signed the UN Global Compact (UNGC)
  (2017)

  

  CSR Committee renamed as Sustainability Committee
  (2019)

  The Sustainability Strategy Division was established as a dedicated organization.
  (2019)

• History of products

  Launched a makeup brand “ESPRIQUE”
  (2011)

  

  Launched HADAKIWAMI
  (2012)

  

  Launched Je l’aime: a non-silicon haircare product line
  (2013)

  

  Launched NAILHOLIC
  (2015)

  

  Launched ONE BY KOSÉ
  (2016)

  Launched CARTÉ CLINITY
  (2017)

  Launched SALON STYLE BIOLISS
  (2017)

  Launched LECHERI
  (2018)

  Renewal launch of COSME DECORTE’s premier line, “AQ MELIORITY”.
  (2019)

• History of social and environmental contribution activities

  KOSÉ Sustainability Plan announced.
  (2020)

  Endorsement of the Task Force on Climate-related Financial Disclosures (TCFD)
  (2020)

  Obtained SBT (Science Based Targets) certification
  (2021)

  Announced a comprehensive collaboration with Kao Corporation in the area of sustainability in the cosmetics business.
  (2021)

  New target set for Scope 1 and Scope 2 emissions aimed at achieving carbon neutrality by year 2040
  (2022)

  Opening of Beauty Studio at KidZania Tokyo, which provides experiences that nurture diverse values and sensibilities while immersing participants in the world of beauty
  (2022)

  Participation in the “Model Project for Carbon Footprint of Products and Services” conducted by the Ministry of the Environment
  (2022-2023)

• History of products

  Launched “SEKKISEI CLEAR WELLNESS”.
  (2020)

  50th Anniversary of “DECORTÉ”
  (2020)

  25th Anniversary of “Predia”
  (2021)

  Release of COSME DECORTÉ Zen Wear Fluid, a liquid foundation offered globally with 40 colors available
  (2022)

  Release of renovated COSME DECORTÉ’s iconic skincare product line “AQ”
  (2022-2023)