Stakeholder Engagement

KOSÉ Group Stakeholders

In all its activities, the KOSÉ Group values the importance of its relationship with all stakeholders, including the next generation. We will continue to be the company of choice for all stakeholders, and we will build relationships based on the “KOSÉ Beauty Partnership” which we define as a relationship of mutual prosperity.

KOSÉ Group Stakeholders

Engagement based on KOSÉ Beauty Partnership

The KOSÉ Group is working to deepen engagements based on the “KOSÉ Beauty Partnership”.
We will utilize the insights gained from various engagement activities to create new value.

Stakeholders Relationship Stakeholder expectations and interests Specific Initiatives
Customers (B2C) Connective
  • Providing high quality products and services with high added value
  • Providing products and services that meet personal needs
  • Pursuing diverse beauty both inside and out
  • Establishing manufacturing, quality management, and production systems that prioritizes security and safety, and creating a system that utilizes and incorporates customer feedback into products and services
  • Marketing activities that consider diverse backgrounds
  • Establishing system of sales through counseling which respects individual beauty while offering suggestions
Customers (B2B) Respectful
  • Sharing information and supporting co-existence
  • Original brands that lead to lifetime customers
  • Stable and efficient green logistics
  • Strengthening relations with KOSÉ and establishing communities to connect with stores
  • Establishing a sales system that combines both real-life and online, and a system to share information
  • Establishing flexible logistics system that applies modal shift to shipping and railroads
Suppliers Supportive
  • Establishing mutual co-existence, justice/fairness, equal relationships
  • Maintaining quality and stabilizing procurement
  • Sharing information and cooperating for sustainable procurement
  • Creating communication opportunities
  • Formulating and sharing "Basic Procurement Policy“
  • Giving surveys and asking opinions about sustainable procurement
Human Resources Co-creative
  • Providing ways to work that fit individuals
  • Creating opportunities to contribute to utilizing and growing diverse human resources and skills
  • Creating new values through DX and business process re-engineering
  • Utilizing human resources and promoting DE&I from a management perspective
  • Establishing benefits system that accommodates diverse lifestyles and improving employee engagement
  • Establishing educational support system that embodies the HR development principle of self-improvement
Investors Promising
  • Continually improving corporate value
  • Appropriate share price
  • Fair, equitable, and timely disclosure about financial and non-financial information and dialogue
  • Formulation of financial strategy
  • Creating opportunities to communicate with investors and shareholders
  • Ensuring transparency in financial information
Collaborators Innovative
  • Speedy creation of innovations
  • Expanding areas for providing new values
  • Spreading innovative thinking internally
  • Joint development and business collaborations with other companies
  • Dispatching researchers to external global research institutions
  • Application toward research using digital technologies
Competitors Cooperative
  • Creating an industry-standard framework for contributing to society
  • Collaborations for solving social issues
  • Communicating Japanese beauty values globally
  • Collaborating of cosmetics business in sustainability area
  • Establishing ecosystem in cosmetics industry, such as a resource recycling system
  • Promoting activities to reducing environmental loading by promoting freight consolidation in logistics
Environment Responsible
  • Fostering environmental awareness in society
  • Environmental activities across the value chain
  • Reducing environmental loading across KOSÉ business
  • Addressing environmental concerns during business activities like climate change countermeasures and ensuring water resources/biodiversity
  • Revising manufacturing methods and developing products with the aim of reducing environmental loading
  • Environmental activities across the whole value chain
Government Reliable
  • Joint industry-government initiatives
  • Contributions to society through business
  • Supporting healthy growth of the next generation
  • Solving social issues in cooperation with international institutions and governments
  • Promoting sports to support healthy and happy lives
  • Adherence to all laws, regulations, and norms, and sharing information through dialogues, etc.
Community Beneficial
  • Mutual co-existence with local areas
  • Creating jobs and contributing to development of local areas
  • Ensuring environment of local areas so it can be lived in indefinitely
  • Activities to contribute to society, such as by holding local area beauty seminars and giving educational tours of KOSÉ
  • Various collaborations to revitalize local areas
  • Educating the next generation, such as activities increasing awareness of skin care at childcare facilities and exhibitions at social experience facilities

Sustainability Strategy