Efforts to Promote Sports
KOSÉ is committed to supporting the healthy and happy lives of each and every one of our customers in order to realize our sustainability policy that is reflected in our corporate message "Creating Beauty in a Sustainable World". As part of this effort, we provide support from various aspects, including sponsoring various sports organizations and individual athletes, with the aim of raising health awareness through the promotion of sports.
For figure skating, artistic swimming, and other events with a long history of sponsorship, we have supported the creation of an environment where athletes can concentrate on the competition by proposing makeup techniques suitable for the event and by using products that are resistant to sweat and do not smudge easily. In recent years, we have participated in the professional dance league "D.LEAGUE" by launching and running the league's only breakdance team “KOSÉ 8ROCKS,” as well as signed an official top partner agreement with “Sunrockers Shibuya,” a member of the professional basketball league "B.LEAGUE," supporting the beauty and health of a wide range of sports.
We have launched KOSÉ SPORTS BEAUTY as a source of information and communication for these sports promotion activities and as a tool for communicating with fan communities.
