KOSÉ

One of Japan’s leading high-prestige brands, we get to know each individual as we continue our mission of moving forward with distinction and realizing true beauty for all.

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Part of the prestige brand Infinity, Couture provides personalized treatments through products that adapt to your body’s unique needs. By treasuring the qualities you were born with, Couture helps you achieve your ideal skin and hair.

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Since it first began in 1985, SEKKISEI has made products from the blessings of nature, including water and plants. Based on this approach, SEKKISEI has united with its customers to show gratitude to the Earth and give back to the environment through activities such as planting corals and supporting the switchover to electricity from renewable sources in snowy regions.

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KOSÉ Cosmeport provides a wide range of users with quality they can trust through universal design and an approach based on a core message of “more kindhearted beauty”.

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Long dedicated to researching women’s beauty, KOSÉ Cosmeport launched the Magnifique brand for men in September 2020. This brand is committed to maintaining the same high product quality standards while embracing a genderless concept that transcends preconceived notions of what products “for men” and “for women” should be.

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Every November, our INFINITY high-prestige brand releases a limited-edition Royal Flower Collection through which we work with the One of Love project to help improve the lives of rose farm workers in Africa.

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Launched in 2021, our DECORTÉ Personal Beauty Concierge online counseling service
makes it possible to receive counseling anytime, anywhere. This not only improves accessibility for customers, but also enables Beauty Consultants to continue working in ways that suit their lifestyle or life circumstances.

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Zen Wear Fluid liquid foundation was developed for our global high-prestige brand DECORTÉ by analyzing the skin data of 700 people from diverse backgrounds to understand the different skin characteristics—tone, texture and troubles—of people all over the world. The brand’s original color system features 40 different shades to compliment everyone’s unique skin tone.

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DECORTÉ is one of Japan’s most iconic high-prestige brands and designed its Liposome Advanced Repair Serum with various skin types in mind, offering functions that meet the needs of a wide range of users.

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SEKKISEI CLEAR WELLNESS is an eco-friendly, sustainable brand that helps users achieve clear skin by incorporating the blessings of nature, as nurtured by the Earth's water.
In particular, the Free Type products feature a low-irritant formula suitable for sensitive skin. These items combine formulations designed to be gentle on the skin with environmentally-friendly packaging.

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STEPHEN KNOLL NEW YORK’s Color Couture Shampoo & Treatment features formulation technology that prevents fading of hair color, enabling users to keep their freshly-dyed look through intensive haircare focused on the seven days immediately after coloring.

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The makeup artist brand ADDICTION has adopted recycled materials for the creation of its compact cases. *
By making the most of the unique character of these recycled materials, each item we make is a special one-of-a-kind creation.
*: Implemented with limited-edition 2022 summer collection

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SEKKISEI proudly holds the mantle of a brand for everyone, regardless of gender or age. Its message encapsulates both the beautiful, clear skin that users can achieve with its products and the fact that these items are born from the blessings of nature.

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KOSÉ Cosmeport's hair care brand BIOLISS, through the BIOLISS Peaceful Green Project, has signed a UNESCO Biosphere Reserve agreement with Minami-Alps City in Yamanashi Prefecture, Japan.
A portion of the brand’s profits is donated to efforts promoting environmental conservation, such as tree planting activities in collaboration with Minami-Alps City.

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KOSÉ Cosmeport’s CERAMIAID was born from a desire to support people struggling with dry skin. With a gentle feel on the skin, it can be used on people of all ages, including babies, with peace of mind.

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KOSÉ Cosmeport’s CLEAR TURN Keana Komachi Peel Off Face Masks are packaged in pouches specially-designed to reduce waste, complete with sealing caps.
This packaging makes it easy to use all of the product within without wasting a drop, combining ease of use with environmental friendliness.

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Nuance Matte Creator from KOSÉ’s makeup brand Visée has been a trend setter among younger generations. Through its gender-neutral approach to Visée’s original “eye-framing” makeup, it enables more people than ever to achieve elegant, mature, glamorous looks.

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As one of Japan’s most iconic high-prestige brands, DECORTÉ launched its Purple Ribbon Project to raise awareness of issues faced by women. We aim to create a world in which all women can lead enriching lives free from violence.

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MAIHADA is a skincare brand from KOSÉ PROVISION CO., LTD. that nurtures the power of self-moisturizing. We have built up a fan community where we can talk about and create beauty together. This direct dialogue with our customers about things they would like to see has led to the co-creation of products that make these aspirations a reality.

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Our global high-prestige brand DECORTÉ actively works to elevate the work of female artisans in traditional cultural fields. This includes events supporting women engaged in traditional crafts, initiatives to highlight their work, and financial contributions.

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The relationship between an enriched mind and beautiful skin is a key focus for the AQ skincare line from DECORTÉ, our global high-prestige brand.
Delving deeper into the way a relaxed state of mind heightens the effectiveness of skincare, we apply expertise from dermatological research and the concept of relaxation in the continuous evolution of this product line providing holistic beauty.

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DECORTÉ is a global high-prestige brand, and designed its Liposome Advanced Repair Eye Serum with a focus on ease of use.
The cap features a built-in massager that helps stimulate blood circulation and relieve pressure points around the eyes, alleviating tiredness in an area where fatigue is a common concern.

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Moist Repair Milk from SEKKISEI CLEAR WELLNESS is a product suitable for people of all ages—from newborns to grown ups.
Awareness of the practical benefits of appropriate skincare during children’s development is beginning to emerge, and care that starts and continues from their earliest stages helps lead to healthier skin.

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Spawake is a brand based in India, and its activities are firmly rooted in the local region. In addition to thorough research into the specific needs of customers in India, it carries out everything from raw material procurement to production in the country.
Recently, the brand has sought to offer products not tied to gender, and has highlighted this universal use in the promotion of its all-in-one gel.

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ONE BY KOSÉ is a specialist high-performance brand that brings together myriad unique technologies. Its Serum Shield is formulated with Rice Power® Extract No.11+, the first* active ingredient in Japan to be recognized as having both skin moisture retention enhancement and wrinkle improvement functions.
This product also tackles skin concerns connected to environment-induced dryness and age-related wrinkles.
*: Rice Power® No.11+, an active ingredient that improves skin’s moisture-retention ability and improves wrinkles

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The counseling tool KOSÉ HADA mite is a digital service that enables users to receive beauty advice with ease through their smartphone.
Designed with accessibility in mind, it is available from the comfort of users’ own homes, and considers their skin condition, potential for future wrinkles and makeup preferences in order to suggest products, skincare methods and makeup ideally suited to their skin and facial features.

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KOSÉ’s makeup brand Visée has a reputation as a trend setter. Its NENMAKU FAKE ROUGE features gender-neutral colors that blend beautifully with natural lips. The stunning hues are resistant to transfer when putting on and removing face masks, providing shine and color that last long after face coverings are taken off.

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Engaging in dialogue to understand customers’ needs, the salon cosmetics brand im from KOSÉ MILBON COSMETICS CO., LTD. has created products featuring gender-neutral colors and fragrances. Through the advice of hair stylists, we help users enjoy updating the look and personality of their makeup to achieve ever more stunning results.

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KOSÉ Maruho Pharma Co., Ltd.’s Carté HD Moisture Face & Body Spray is ideal for various situations, regardless of users’ age or gender. It is suitable for everything from coverage of hard-to-reach areas to use on the go, application after shaving, skincare for active children, and rapid moisturizing after bathing.

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Dr. PHIL COSMETICS Co., Ltd. is a KOSÉ Group company that develops cosmetic products in collaboration with skin experts and has created a blog providing insight into beauty-related topics. With articles featuring expert interviews and seasonal content, it delivers information about everything from skincare suited to different skin types to the easiest way to address various skin concerns.

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Makeup artist brand ADDICTION’s THE EYESHADOW features color design in consideration of the eye characteristics of diverse people, offering a wide range of colors and textures to match the needs of all users.

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Based on lipstick preference surveys among men and women, KOSÉ has developed gender-neutral colors that blend with lips’ natural tones.
As more people put on and remove masks as part of daily life, we are also developping lipstick technology suited to such cases. Our film coat layer separation technology, for example, maintains lips’ fresh and glossy finish.
This technology is featured in NENMAKU FAKE ROUGE from makeup brand Visée. The brand has continued to put forward makeup ideas for younger generations, who are keenly aware of trends not tied to gender.
By giving users colors that fit their complexion and a clear shine that lasts, this item helps people enjoy active lifestyles without worrying about their lipstick fading.

KOSÉ has carried out core research into differences in eye area shape among diverse people, and is developing formulations for makeup products to meet all needs.
In addition to color and texture, this has lead to deeper understanding of differences related to eye shape and makeup longevity, and we are developing bases that help users achieve their ideal finish and meet diverse needs in a responsive manner.

ADDICTION is a brand that brings beauty from Tokyo to the world, and has applied this development technology in the creation of THE EYESHADOW. Combining design that considers diverse skin tones and complexions with our base development technology has enabled us to offer a wide range of textures and colors to people around the world looking to embrace their own style.

Establishing skincare as a habit from early childhood has the potential to help prevent conditions such as atopic dermatitis, which can in turn enhance people’s quality of life.
At KOSÉ, we engage in joint research with medical institutions, and have developed a skincare formulation that is safe for newborns from three days old onwards. We have also found that skin moisture content increases in all parts of the body when use continues for an additional four months afterwards.
We will continue to carry out research building on these results with the aim of demonstrating the effects of establishing skincare as a habit during children’s development in terms of quality of life and allergy prevention. Our research into formulations will also help lead to the creation of more products that each and every person can use with peace of mind.

"CLEAR PEEL SERUM" from "ONE BY KOSÉ," a brand specializing in high efficacy, uses research findings that have elucidated the mechanism of clogged pores to address the problems of pores of all ages and generations. In addition, this product is designed for all types of skin, and has a gentle texture that reduces the burden on the skin when wiping it off.

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The “Medicated SEKKISEI Brightening Emulsion” from our skin care brand “SEKKISEI” contains KOSÉ's original "licorice derived active ingredients" to simultaneously prevent blemishes and care for skin roughness. In addition, the simultaneous release of refills allows for both continued ease of use and environmental friendliness. By using refills, the amount of waste plastic can be reduced by about 80%*.

* Based on the comparison of resin weight between the main container and the pouch

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The skincare brand “SEKKISEI” has been researching coral-friendly sunscreens that are friendly for the marine environment. The new products, “SEKKISEI Skin Care UV Essence Gel” and “SEKKISEI Skin Care UV Essence Milk,” combine environmental friendliness with high UV protection (SPF50+/PA++++) and comfortable use without stickiness or a feeling of overload.

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With the skincare brand “SEKKISEI”, we conducted “SEKKISEI SUN BLOCKERS” to support all sports enthusiasts and promote the importance of sunscreen. This is an awareness-raising campaign for UV protection to help people to perform their best in the sunlight, which is getting stronger every year.

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"The Contour Color" by "VISÉE“, a makeup brand that leads the trends of each era, is available in a wide variety of colors, so you can choose it according to your ideal finish, texture, skin tone, and bone structure. We also provide a personal color diagnosis service that you can use on your smartphone to help you find colors that suit you.

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“iMPREA 3D Eyelash Serum”, an eyelash and eyebrow beauty serum from “iMPREA”, a salon-only brand of KOSÉ MILBON COSMETICS, is designed with a round tip at the end of the brush, making it easy to apply to the lower lashes which have many fine, short hairs that are difficult to apply.

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The "MAKE KEEP MIST EX + (Plus)”, which has continued to evolve with a focus on ensuring that makeup does not come off, has an added effect of preventing the makeup from becoming patchy by blending a proprietary resin material, is resistant to rubbing caused by putting on and taking off masks, and adopts a technology that can cope with high temperatures and humidity due to climate change. It also meets the growing need to maintain one's own unique makeup and matches the era of diversity.

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The “Micro Balm Lotion” from global high prestige brand “DECORTÉ” was created in response to the diversifying skincare needs of consumers so that anyone, regardless of age, gender, or skin type, can always use it comfortably and easily. After repeated testing of the effectiveness on various skin types, the product can be easily added to any skincare regimen and can be used flexibly to suit each individual skin type.

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Using its proprietary ultra-fine encapsulation technology, KOSÉ has succeeded in blending approximately 100 times more oil than ordinary lotions into a fresh lotion*. With this unique technology, DECORTÉ’s “Micro Balm Lotion” has a lotion-like texture without being sticky, yet provides a smooth, protective layer that shields your skin from dryness and friction. This multifunctional lotion is easy to use for people of all ages and genders who start skincare for the first time.

* Based on KOSÉ internal comparison

Skin barrier function is important to maintain healthy skin. We have discovered one of the factors that deteriorate this barrier function -- Malformed ceramides. This is a change in the form of ceramide, an ingredient that fills gaps in the skin, which creates "moisture gaps" that are easy to dry out. We also found that an ingredient called "acetyl amino acid" is effective in suppressing the generation of bad ceramides.
This knowledge is applied to ONE BY KOSÉ's "Serum Veil Deep Repair.“ We will contribute to improving the quality of life of all people by supporting healthy skin that changes with each individual's lifestyle and environment.

“No matter how beautifully my makeup is done, it will come off.” At KOSÉ, we are developing technologies that address the needs of our customers. To date, we have developed “Make Keep Mist,” a sweat-resistant, two-layer type mist that prevents makeup from coming off, and the product has led the market with its high functionality and ease of use. In order to further enhance the effect of preventing the makeup from “becoming patchy” by facial movements over time, we have developed “cross-linked MQ Resin,” a new material that creates tough yet flexible coating layer. This also leads to the formation of a highly uniform coating film and a quality that does not feel burdensome even when worn for long periods of time. The new material has been applied to the renewal of this product.

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